As part of Bank of America's vision of the future, Organic designed a Microsoft Surface experience for visitors to several flagship locations. The goal was to educate users in short, fun, and interactive ways while they waited to speak with an associate.
To comply with new regulations, Bank of America asked Organic to crate a video piece notifying customers that changes were coming to their pricing and fee structures.
Bank of America was looking for a way to organize and promote their enterprise-level content: thought leadership, policy commentary, investor relations, and other high-level corporate iformation. I worked to create a unique set of interaction and visual designs that could move this site beyond the Bank's normal way of thinking about the web.
Get More was one of Bank of America's large, semi-annual integrated campaigns. Working with traditional agencies, POS, direct mail, and others, we worked to integrate the "Get More" concept into a video-rich microsite, rich media ads and standard banners that explained how the Bank's offerings helped their customers "get more."